Primary & Secondary Research

RESEARCH - सम्शोधन

The dedicated team led by qualified researchers conduct Primary & Secondary research initiatives

Research is a logical and systematic search for new and useful information on a particular business project It is an investigation of finding solutions to scientific and social problems through objective and systematic analysis.

A research can lead to new contributions to the existing knowledge, identify new business opportunities & valid existing business models. A significant amount of data is gathered in a research initiative . Research Data may be grouped into four main types based on methods for collection: observational, experimental, simulation, and derived.

Research methodology is the specific procedures or techniques used to identify, select, process, and analyze information about a topic.

Observational data are captured through observation of a behavior or activity.
Experimental data are collected through active intervention by the researcher to produce and measure change or to create difference when a variable is altered.
Simulation data are generated by imitating the operation of a real-world process or system over time using computer test models
Derived / Compiled Data involves using existing data points, often from different data sources, to create new data through some sort of transformation, such as an arithmetic formula or aggregation.